Free BookMarketing Public Health

[Free Ebook.ToBt] Marketing Public Health

[Free Ebook.ToBt] Marketing Public Health

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Book Details :
Published on: 2012-07-23
Released on:
Original language: English

Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Second Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. Key Features: Only book on marketing tailored specifically for the public health environment. Written at a level appropriate for students new to marketing and/or public health; however, it covers many topics in greater depth making it relevant for current practitioners. Informed both by changes in the marketing environment and also by the latest thinking among marketing and social marketing researchers and practitioners. Emphasizes using marketing approaches for “upstream” changes in policy and legal, economic, and social environments as well as addressing the traditional “downstream” use of social marketing to help individuals change their own health behaviors. Includes all-new case studies, written by respected and well-known guest contributors from the front lines, that illustrate the principles and strategies in a way that makes it immediately apparent to the reader how the material can be used in modern, real-life public health campaigns. Uses many examples from areas of public health interest that have arisen only in the past few years (e.g., bioterrorism, SARS, West Nile virus). Thoroughly discusses current themes in marketing, such as branding; building relationships with audiences; ensuring audience self-interest; and process and outcome evaluation―all presented in detail from the standpoint of the public health practitioner. Presents a solid marketing approach, including well-developed sections on communications but also providing guidance on how to manage pricing, distribution, and development of product or service offerings. Includes worksheets, a suggested reading list, and, where appropriate, references to other books that cover selected topics in greater depth. Johns Hopkins Bloomberg School of Public Health The Johns Hopkins Bloomberg School of Public Health has a big mission: Protecting Health Saving Lives Millions at a Time. Public Health/Salud Publica - El Paso Texas Less than a week after the first flu-related death was identified in El Paso the City of El Paso Department of Public Health has confirmed a second flu-related fatality. Center on Alcohol Marketing and Youth - Centers and ... The Center on Alcohol Marketing and Youth (CAMY) employs a public health approach to prevent and reduce alcohol-related problems among young people. University of Pittsburgh Graduate School of Public Health The Graduate School of Public Health at the University of Pittsburgh was founded in 1948. Pitt Public Health's students and researchers explore disciplines to build ... Cook County Department of Public Health CCDPH serves approximately 2.5 million residents in 124 municipalities and strives to meet the public health needs of our suburban Cook County jurisdiction through ... Public Health Agency of Canada (PHAC) Agence de la sante ... Focussed on more effective efforts to prevent chronic diseases like cancer and heart disease prevent injuries and respond to public health emergencies and ... All Academic Programs UW-Milwaukee At UWM we're empowering today's best minds to meet the challenges of tomorrow. UWM offers 186 degree programs including 96 undergraduate 64 master's a Gateway to Health Communication & Social Marketing ... CDC's Gateway to Communication and Social Marketing Practice provides resources to help build your health communication or social marketing campaigns and programs. School of Public Health Georgia State University ... The School of Public Health at Georgia State University is home to one of the largest accredited MPH programs in the Southeast and one of the most diverse student ... School of Public Health and Health Professions ... As a public health leader educator researcher or health professions practitioner you will help individuals and communities in Western New York and throughout the ...
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